Arriving at the decision to come up with a new logo is no easy task.
Questions run through your mind like- What will the new logo look like? Will everyone like it? Is it going to last? Will it be recognizable? We started pondering the decision to rebrand about a year ago when we introduced the final members of our eight person shareholder team (more details coming soon!!!). We looked at the old logo, which has been around for over 25 years, and decided we need a logo to showcase the forward progress of our company and our vision for the next 10 years and beyond. So, we developed a new logo with different angles and forward movement because that’s the direction of our company and industry. Our company is not confined to a square, we are forever in motion. We look to be innovative yet remain true to our humble beginnings and ongoing dedication to service. Thus, part of our design incorporates the original look of the “EB”. We combined the new with the old and came up with our new design (see below). We hope you like it as much as we do.
Stay tuned for more about the new logo and what it means to our shareholders.
Here’s our old logo: